Brand Concept

Brand Message Beyond Today, Brighter Tomorrow

There are things that are essential for people, communities, and their lives.
We have electrical techology and use it to connect everything related to living so that everybody can live everyday comfortably and with a sense of security.

There are things that are necessary for a sustainable future and environment.
We work for earth-friendly solutions such as energy-use and decarbonization measures.

There are permanently unchanging indispensable things,
while there are things that are sought for yet change with time.
Nissin Electric has long-fostered technical expertise and
people who are willing to meet your expectations.

We take a new step each day toward the future.

Wishes expressed in the brand message

The brand message "Beyond Today, Brighter Tomorrow" verbalizes the important wishes of Nissin Electric.

The Nissin Electric Group has continuously embraced the slogan "Bright Future with Innovation" defined as a mission of its business activities. The slogan expresses Nissin Electric's unchanging aspiration continuing from the past to the future.
At the same time, the brand message "Beyond Today, Brighter Tomorrow" expresses our commitment to society, including our customers. We believe that promoting our business activities with this commitment in mind is the brand value the company provides and leads to coming closer to our vision.

The brand message is comprised of two parts: a main copy and a sub copy. The main copy expresses Nissin Electric's wishes and belief with originality, while the sub copy, which complements the main copy, expresses relationships between its business and society and its accomplishments.

Company name and wishes passed down from the founding

The name “Nissin” is derived from the inscription on the basin used by King Tang, the founder of the Yin Dynasty (17th ‒ 11th century B.C.). This inscription means: “Truly new each day. New each and every day. Again, new each day.” According to the “Great Learning”, one of the Four Books (China’s classic works on Confucianism), the noble and benevolent ruler engraved these words on the basin, which he used every morning, as a constant reminder of the importance of making continuous and untiring efforts to innovate himself every day.

The wishes enclosed in the brand message "Take a New Step Each Day" have been passed down from the time of the founding.

Brand Logo

The company logo of Nissin Electric uses its original font for the company name in vivid blue, the corporate color.
The company emblem combines the characters '日' and '工' contained in the name of the predecessor of the company. The emblem was created at the time of the inauguration of business (1910) and has been passed down to date even after the company was renamed at the time of incorporation (1917).
The group logo, created in 2008, uses the English alphabet from a global perspective so that everyone in the world can read it.

Company Emblem and Company logo

Group logo

Visual Image

Nissin Electric's advertisements are targeted at students in particular.
The currently posted design conspicuously features the main copy of the brand message and impressively illustrates the company's business and contributions along with supportive employees.