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Brand Message Established: Beyond Today, Brighter Tomorrow —A two-part structure expressing Nissin Electric’s corporate beliefs and business operations—

As part of its brand strategy, Nissin Electric Co., Ltd. has established a brand message that articulates the wishes and beliefs that it cherishes in its business activities as the value it provides to society.

 
The above message consists of two parts: the main copy and a sub copy. The main copy expresses Nissin Electric’s unique wishes and beliefs, while the sub copy conveys the relationship between its business and society and what the company has cultivated over the years.
The main copy “Beyond Today, Brighter Tomorrow” embodies Nissin Electric’s core belief: “Truly new each day. New each and every day. Again, new each day” (in other words, make continuous and untiring efforts to innovate yourself every day), which is the origin of the company name.
We consider this message as a Commitment that we demonstrate to our customers and society and as representing the brand value that Nissin Electric provides. Going forward, we will promote brand awareness through public relations using this brand message.